Affordable Term Paper Writing Service: No Longer a Mystery

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Technology And The Security Of The Public Confidence

Introduction Imagine going about your weekly errands, making purchases like you normally would when you hand the cashier your card for payment and it declines. You call the bank only to find out that your account has been drained of all its funds. This experience leaves you confused, who, how and why has this happened, and for the most part the answers do not come as quickly as you would, like or even at all. This issue plays out day after day for thousands of consumers as merchant data breaches and compromises have left millions of consumer information exposed. These recent compromises in merchant systems and cyber-attacks have exposed a deficiency in the security used to protect the public. This largely in part to outdated technology and†¦show more content†¦Ã¢â‚¬Å"The hackers use those footholds to crawl through corporate networks until they gain access to the in-store cash register systems. From there, criminals collect payment card data off the cash register systems and send it back to their servers abroad†. (Perloth, N. (2014, August 22, P6). This has led to fall out both from the public as well as industries scrambling to fix the situation before it gets any worse. The recent compromise of Target has exposed a more underlying issue of merchant’s inability to monitor and secure the payment systems and the databases that store consumer card information. When it comes to the technology in place that monitors and secure customer information, there are no active monitoring of the systems. There will need to be an overhaul of the current technology in place by these organizations, if they hope to combat fraud and protect consumers from data breaches and merchant compromises. (Heun, D. (2013). Fall Out From Data Breaches Cyber Attacks have forced industries to assess many areas of security as well as policies and procedures currently in place that protect sensitive information. Companies have lost billions of dollars as part these breaches, as they are forced to reimburse consumers for transactions and exposure of their identities. â€Å"A report by the

Social Media Effect Our Mental Health - 2401 Words

When I wake up in the morning, often the first thing I check is my phone. New messages, any mentions, likes on Instagram, Facebook friend requests, etc. It is as if my phone is an extension of my hand. We have transitioned from a world with human interaction to a world that takes place through coded data moving around the Internet. I can become too fascinated and captivated by the egocentric side of social media to even realize the reality of my life. Is it just me, or are the morals of today declining due to social media? I am absolutely guilty of obsessing over social media, and I am confident I am not the only one. We, as a society, often beg the question: Does social media do more good or harm? Or both? How often do we think of its consequences? How much time do we spend on social media every day? How does social media effect our mental health, our psychological state? Through various articles and assorted case studies, we will delve into both the good and the bad of social media . We will find that social media has the potential to go both ways. Social media can promote community building and awareness, and yet precisely the same social media can create isolation, cyber bullying, anxiety, and Internet addiction. While social media networks did not become prominent until the early 2010’s, the conception of social media networks can be traced back at early as 2003. Few people noticed when MySpace launched in Santa Monica, California, hundreds of miles from Silicon Valley.Show MoreRelatedNegative Effects Of Social Media Essay1209 Words   |  5 PagesStatistics show that teens spend nearly 9 hours a day on social media websites, which is more than one-third of their day (Tsukayama). Social media, among teenagers and young adults, is quite popular. It is used on many different platforms and in so many ways which allows high schoolers to be constantly attached. Over the past decade, with the emergence of social media, the amount of time these websites consume from individuals has become greater and greater. Parents who have grown up in a differentRead MoreMedia Negative Effects850 Words   |  4 PagesSocial media alone, on average, will consume five years and four months of a personâ₠¬â„¢s life, and that does not account for any other aspect of the internet (Asano). Merriam Webster Dictionary defines social media as â€Å"forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other such content.† Facebook, Snapchat, Instagram, Twitter, etc. are some of the more popular social media sites. As with anything, there are side effectsRead MoreSocial Medias Impact On Mental Health1082 Words   |  5 PagesSocial Networking Sites (SNS) are most popularly used today on the Internet. SNS such as Instagram, Twitter and Facebook are one of the most common social interactive sites used by adolescents. Connecting with friends, expressing oneself, and scrolling through personal profiles has never been easier before. Depending how SNS are used, it can play a huge role in the daily lives of many. According to Hugues (2015), SNS have been used to cope with loneliness and depression, boost self-es teem and well-beingRead MoreSocial Media and Mental Health998 Words   |  4 Pagesstudy, led by social psychiatrist Ethan Cross of the University of Michigan, found that using Facebook may even make us miserable. On the surface, Facebook provides an invaluable resource for fulfilling the basic human need for social connection, says Kross. But rather than enhance well-being, we found that Facebook use predicts the opposite result - it undermines it. The negative impacts of social media In 2012, Anxiety UK conducted a survey on social media use and its effects on emotionsRead MoreThe Impact Of Mass Media On Body Image1255 Words   |  6 Pagesor other health related images and videos on social media, online magazines/blogs, and mass media in general. Mass media has caused an enormous amount of controversy within the last few years concerning body image and what is politically correct. However, mass media’s impact on health can be beneficial if it is used the correct way. The social media aspect of mass media has become something that is involved in most people’s everyday lives; and it’s not going away anytime soon. Mass media posts needRead MoreThe Effects Of Media On Women s Self Esteem1327 Words   |  6 Pagesthis paper, I will argue that the media portrays one image of beauty and this has a damaging effect on women’s mental health, resulting in low self esteem and further deepening gender inequality within our society. I will argue this by discussing the effect media has on women’s self esteem, how the media promotes a patriarchal society and the stereotypes it presents to the public. Finally, I will discuss the sexual objectification of women presented in the media and later examine how individualsRead MoreNegative Effects Of Instagram1439 Words   |  6 PagesSocial media: a blessing or a burden? It gives the ability to like, comment and interact with any person at any time. A platform with recent growth and popularity, Instagram, reaches copious amounts people. Expectedly so, controversy has arisen from the decade of social media and this form in particular. Research has found Instagram to have the highest overall negative effect on mental health (Cramer Inkster, 2017). Through analyzing human psyche and critiquing data, this paper will seek to explainRead MoreSocial Media Negative Effects On People1255 Words   |  6 Pages Social media negative effects on people psychology paper Research Question: How Social media has negative effects on people? Review of literature: Social Media may seem positive and safe, but they affect our daily lives more than you can think of. If someone is sad or mad it could be because they have just used social media . It’s true people’s emotions can change because of social media. Due to this fact I got curious andRead MoreThe Effects Of Internet On Mental Health1362 Words   |  6 Pagesaspects in our lives, it has begun to affect our mental health. A Carnegie Mellon study concluding that internet usage leads to significant increases in loneliness and depression received U.S. national media coverage (Kraut, Patterson, et al., 1998). However, others argue that the internet may just provide a place of refuge for those suffering from loneliness, anxiety, and depression. (McKenna and Bargh, 59) With this increase in technology, particularly the internet and social media, researchersRead MoreSocial Media Disadvantages1246 Words   |  5 PagesSocial media is a way for people to communicate anywhere and at any time. Some people think that it is beneficial to have in society. Although, many people are starting to see negative effects arise from the use of social media as well. These negative effects are increasing and becoming more problematic every day. The disadvantages of social media far outweigh the advantages. Social media effects everyone in society, especially teenagers by negatively impacting their lives, face-to-face interactions

Marketing Mix for Comparison of Woolworths - myassignmenthelp

Question: Discuss about theMarketing Mix for Comparison of Woolworth. Answer: Comparison of Aldi and Woolworths marketing mix strategy Marketing mix refers to the action and tactics that can be used after manufacturing the product to the point that it is delivered to the customers. The 4p strategy is known to be the product, place, price, promotion strategies that is done after the segmenting targeting positioning of their products or services. The following is the detailed discussion of the product mix of two supermarkets of Woolworths and Aldi (Wilson and Gilligan 2012). Product Woolworths are focused in offering quality and accessibility of their product. Healthy and wholesome products are sold in the supermarket. In addition, Woolworths gives products according their customers needs. They also offer their in-house branded products, which are considered to be of their customers perceives quality. The success of this product strategy depends upon the delivery performance of the company (Armstrong et al. 2015). This element of marketing is most important part of market mix strategy. The quality assurance system of Woolworths ensures the great value in their products as well as the limited service they given. In addition, Woolworths dynamic capability in innovation is what gives them a strategic advantage in the competitive positioning. On the other hand, Aldi also offers its own branded products but their target segment of customers consists of lower income group than Woolworths customers. Aldi in-house products also maintain quality. Their products offerings are also have significant association with season. Aldi offers various products that are of good quality and cheaper in comparison, which attracts large customer groups (Wilson and Gilligan 2012). Price Price refers to the value of the customers spending. The cost of production is the factor that needs to be considered. Pricing strategies for Woolworths is very dynamic in nature and changes with economic determinants, which change periodically. The promotional sale and offers and discounts are in pricing offers people in their products purchase attracts the customers. The discount and coupons help in widening the customers base of their company (Armstrong et al. 2015). The innovation in pricing strategies adopted by the customers also helps in attracting the customers. The retention strategy can also be developed by the value that they offer on their pricing. The discount offers are helpful in attracting customers and in retaining the customers. However, Woolworths believes in not only in pricing strategy, that attracts customers, the quality always matters. On the other hand, Aldi is known to offer cheaper price in products. They also go by the unit pricing strategy. The combination of penetration pricing, competitive pricing and psychological pricing strategy is also applied in Aldi. The low profit margin on the non-food items that the company sells is very attractive for people in Australia (Shank and Lyberger 2014). Place Woolworths have many convenient stores located on the areas and accessible to customers. Accessibility of the products is what this element of marketing mix strategies works on. Choosing a strategic location is what makes the place factor works more properly (Shank and Lyberger 2014). Woolworths online accessibility gives it more strategic advantage for convenience to the customers. Though the retail segments always takes into consideration the strategic advantage of any location, the minimisation of waste at the time of transportation of goods must be kept in mind. Woolworths is one among the competitor is global retail that does take this factor into account. On the other hand, the Aldi keeps its stores layout simple for customers. Easier availability for their customers to purchase discounts based on the transportation. Online website of Aldi is quite popular and also the convenient mobile app is available for their customers (Grant 2016). Promotion The promotional activities of products are dependent upon the visibility of the company. To make the promotional strategy is to make people aware of their products. Different consumer schemes and loyalty programs can do it. Woolworths strategy of promotional activity is media based advertisements. Billboard advertising in an area that are reasonably more popular than the other are also communicated to the target market (Grant 2016). This communication medium is known to be more effective than others are. Different product catalogue are also given to the stores, which are point of sale for the company. On the other hand, being working on lower profit margin, Aldi takes into account different public relational method of advertising their product. Social media marketing is also done for Aldi increase in communication with their customers for effective marketing strategies (Helm and Gritsch 2014). The printed catalogue, magazine, and television is also used for promotional activities for effective marketing communication. Reference Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Wilson, R.M. and Gilligan, C., 2012.Strategic marketing management. Routledge. Grant, R.M., 2016.Contemporary Strategy Analysis Text Only. John Wiley Sons. Helm, R. and Gritsch, S., 2014. Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets.International Business Review,23(2), pp.418-428. Shank, M.D. and Lyberger, M.R., 2014.Sports marketing: A strategic perspective. Routledge. Proctor, T., 2014.Strategic marketing: an introduction. Routledge.